Learn Modern
Product Management

4 month intensive live program to accelerate your career in product management.


📣 16th Cohort Starting from 9th April 2023
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Learn the step by step method of creating, managing and growing successful products, directly from the leaders who have been there and done that.

The Program is best suited for

Professionals

looking to make a transition into product management roles from engineering, marketing, sales, design, operations, business analysts and finance backgrounds.

Entrepreneurs

looking to develop a product mindset for their own ventures to create successful products quicker while avoid deadly mistakes.

"Serious" Freshers

who are willing to work harder to learn the practical art of product management and growth, and get into product roles in tech companies.

This is an active learning classroom program, for 15 weeks you will be having 2 live classes of 2 hours each saturday and sunday conducted over zoom.
All the sessions will be hands-on and will be accompanied by related assignments. Instructors will use less of powerpoint and more of whiteboard and interactive tools during the session.
We have prepared real case studies from the best product companies out there. Our instructors have worked with some of the top products companies and bring lot of these useful examples from their own experiences. See curriculum to check the program case studies.
You will get an exhaustive coaching on cracking PM interviews. Ranging from how to get your resume selected, to understanding the various prodduct management questions. Our experts will take your mock interviews to help you prepare well.
We have the most exhautive curriculum on product management and growth marketing - spanning across 11 weeks, 12 case studies, 6 immersive assignments & 1 capstone project.
We have designed our curriculum by researching through 100s of job postings and interviewing with over 50 product leaders from across the industries.

Curriculum & Tools

15 weeks of intensive learning in product management and growth. Learn the art of building and growing products that your users will love.

Week 1

Introduction to Product Management & Product Thinking
  • Learn about responsibilities and workflow for product roles in B2B v/s B2C, Startups v/s Enterprises.
  • Different types of Product Manager roles and Common myths about them.
  • Must have hard skills and soft skills for product management roles, how to learn and practice these.
  • The 6D product management process.
  • Product thinking and how to develop product sense.
  • Problem space v/s Solutions space.
  • How to suggest improvements to any product.
Case studies and examples from

Outcome: After completing this module you’ll have a clear idea of product management roles in various types of companies, and the required skillsets to excel in these roles. You'll be able to critically think about products.

Week 2 and 3

User & Market Research - Product Discovery
  • Learn how to discover, validate and articulate impactful user problems.
  • Finding product opportunities with surveys, user interviews and secondary research.
  • Converting the research into artifacts such as user personas, customer journey maps, and empathy maps.
  • Jobs to be done (JTBD), 5 Why, Form v/s Functions.
  • Hypothesis Testing.
  • A/B Testing & Experimentation.
  • Minimum Viable Product
  • Frameworks to learn about user needs and required innovation.
  • Competitive research & market analysis.
  • Porter's 5 forces to create a differentiated proposition.

Tools & Product covered


Case studies and examples from

Outcome: You’ll have a solid methodology to conduct user research, market research, analyse competitors and learn about industry and the background of the company you are aspiring for. You’ll understand the necessity of user research and various best practices to conduct exhaustive user research and turn in into user personas and actionable user journey maps

Week 4, 5 & 6

Growth, User Acquisition & Product Marketing
  • Product Led Growth.
  • How to solve growth and retention problems with product mindset.
  • Growth loops and Growth flywheels.
  • Customer Journey with AARRR (Pirate Framework).
  • Acquisition: Network Effects, Virality & Referrals.
  • Activation, Onboarding and creating Aha moments.
  • Building Retention in product with various business models.
  • Creating habit forming products with BJ Foggs Model.
  • Pricing strategies and business models.
  • Composition of Growth Teams.
Case studies and examples from

Outcome: You'll have an in-depth understanding of how product growth works. You'll be able to create an actionable growth & engagement plan for any product.

Week 6, 7 & 8

Product Roadmap & Execution
  • Product Strategy and Vision.
  • How to build your product roadmap.
  • OKRs (Objective and Key Results).
  • Prioritization with RICE and KANO.
  • Visual example of roadmap.
  • Product discovery and delivery.
  • Design thinking.
  • Agile, Scrum, and User Stories.
  • Release and analysis.
  • Stakeholder Management - Working with designers, developers, QAs, Sales, Marketing, Category Managers, Customer Support & Management/Senior Leadership.

Case studies and examples from


Tools & Product covered

Outcome: You’ll will have clear understanding of how to excel at strategic and execution responsibilities of PM and how to lead cross-departmental teams without authority. This module will help you ship the right things at the right time.

Week 9, 10 & 11

Technology 101 for PMs
  • Need of Technology for Product Managers.
  • How internet works.
  • 3 Layer Architecture: Front-end, Databases & Backend.
  • Popular Tech Stacks: Google, Twitter, & Product Hunt.
  • Storage and Databases.
  • How to use SQL as a Product Manager.
  • APIs and Webhooks.
  • System Design of Popular Apps: Instagram & Youtube.
  • Technology behind Mobile Apps.
  • Git, GitHub and Deployment Management.
  • Introduction to Cloud Services & AI/ML product management.
  • Working well with Engineers.

Case studies and examples from


Tools & Products covered

Outcome: You’ll understand various parts of a digital product and will develop a general understanding of technology required to excel in your role. You’ll start to understand the language of other teams and communicate ideas visually.

Week 12 & 13

Product Analytics
  • Important product metrics for various business types.
  • North star metrics.
  • How to decide the right metrics for any product & feature.
  • Event based tracking: User, Events, and Properties.
  • Optimizing User Flows.
  • Funnels.
  • Segmentation.
  • Cohort Analysis.
  • Actionable insights on improving your product with analytics.

Case studies and examples from


Tools & Products covered

Outcome: You’ll develop a sense of objectivity towards features, and will be able to choose the right metrics to drive product success and measure outcomes. You’ll become familiar with two popular analytics tools Mixpanel & GA.

Week 14 and 15

Getting into a PM role
  • How to break into Product Management from different backgrounds.
  • Crafting the perfect resume.
  • Optimizing Linkedin profile for Networking.
  • Common interview questions.
  • Product design questions.
  • Guesttimate questions.
  • Metrics questions.
  • Behavioral questions.
  • Product strategy questions.
  • Strategies for take home product assignment case studies.
  • Creating a product portfolio.
  • Negotiating job offers.
Activities
  • Product portfolio creation.
  • Expert resume review.
  • Interview practice on portal.
  • Mock interviews.

Outcome: You'll know how to improve your resume, find right product opportunities, increase the chances of your resume getting shortlisted. Be confident about product management interviews.

Tools

Design & Wireframing Tools

Figma, Whimsical & Draw.io

Product Execution Management Tools

Jira & Asana

Product Analytics Tools

Google Analytics 4, Mixpanel & SQL

Outcome: You'll be well versed with all the tools of the trade, with hands-on practice and projects.

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Meet Your Instructors

A highly curated pool of senior product leaders who have more than 7 years of experience each, under their belt.
Our instructors have worked in senior product roles at companies like Linkedin, PayPal, Oracle, Meesho, PayTM, Walmart, INDmoney, Scaler etc.


Currently working as a Product Manager at InterviewBit - World's largest website for tech interview preparation.
Grown INDmoney from 10K to 500K users within a year by leading product growth team.
Grown Sheroes (Largest Social Network for Women) from 1mn to 5mn users in 16 months as the head of product growth.
Founded MyLegalWork, grown it to INR 2 Cr ARR and 3000+ customers in 2 years.
Will be taking sessions of product growth, product thinking and technology for PMs.

Currently working as a Group Product Manager at Meesho.
Built and scaled leading products such as Grofers (now BlinkIT) and SHEROES from scratch to more than million users.
Will be taking sessions on product roadmaps, OKRs, working with different stakeholders and prioritization.

Currently working as a Product Manager at Walmart.
Extensive experience of leading both B2B and B2C products in fintech space.
Worked at leading fintechs like PayTM and INDmoney as a product manager to create the lending vertical from scratch, generated leads worth more than USD 50mn in a single quarter.
Will be taking sessions on user research, wireframing and cracking the PM interview.

Sugat is currently a Product Manager at Linkedin.
Having an experience of 6+ years in core product roles. He is well-known in the product fraternity for his insightful content and videos around cracking interviews at companies like Google, Uber, Intuit, Zoho, Myntra, Amazon etc.
Sugat will lead the module on "Cracking into PM Roles".

Vijay is currently a Principal Product Manager at Oracle.
An ISB and BITS alumni, Vijay has worked in product leadership roles at companies like Turvo, Well Fargo etc. Having a diverse experience of 10+ years in core product leadership roles. He is well-known in the product fraternity for his thoughts leadership around B2B product management.
Vijay will lead the module on "B2B product management" and hands-on case studies.

Frequently Asked Questions:

Step 1: Make sure you have read all the program details on this page.
Step 2: Use this link to submit your details for the application.
Step 3: After submission you'll get a link to schedule a call with our team members for further instructions.
Step 4: Based on a screening round your candidature will be decided.
The fees of the complete program will be INR 40,000/- plus 18% GST or USD 700 (for international students)
This has to be paid in 2 instalments of 20,000/- each in two months (Rs 23,600/- inclusive of GST).
All the amounts paid can be refunded within 7 days of payments by reaching out to info@hellopm.co. If the student decides to not continue the program from anytime they do not need to pay the fees thereafter.
Yes, we offer a certificate of completion once you finish all assignments and score above benchmarks.
We have a dedicated module for "Cracking into PM roles". In this module you will learn about creating your resume, finding right product opportunities, portfolio creation, how to answer various product interview questions etc. We will also help you with mock interviews with experts.
As our premium community contains more than 500 members working in product roles in different companies, we can also provide you with job referral opportunities.
You will also become a part of our slack group where we keep on sharing Product Management Opportunities.
This support will also continue after the program.
Yes, we have designed the program to make it suitable for full-time professionals. Sessions are conducted on weekends and can also be watched later through learning dashboard.
Yes you have to work harder than your normal week but isn't developing a strong product skillset worth the efforts?
You do not need to have any prior product or tech experience in order to enroll for the program. Apart from a strong desire to learn and willingness to be helpful to other around you, you should have a good internet connection to participate in the program. We will do a screening round to check for these abilities.
All the cohort members are eligble for following benefits after the program completion:
1. Access to course materials (Live lectures, ppts, cheatsheets, write-ups etc.) for this and any related program we conduct in future.
2. Access to community events and masterclasses conducted time to time by HelloPM and its partners.
3. Access to slack community.
4. Access to product job board.
5. Availability based access to mentors.
6. Access to office hours every week where you can interact with mentors.
The program will be delivered primarily through live lectures (two sessions of 2-hours each on weekends), pre-reads, some videos and assignments. All live lectures will be recorded and made available on learning dashboard.
We acknowledge that we can't accomodate everyone with the timing of our live Sessions. However, you will have access to all the recordings of the live lectures in your dashboard. There are many other opportunities to interact through other live events with our instructors and other fellow students.
Yes. All the lectures will be immediately recorded and uploaded on the LMS.
Yes. This course doesn't needs prior experience in product roles(although that can be really helpful), if you are a student or fresher who is willing to work hard to get into product management, you should join this course to save hours of time with structured learning and expert mentorship.
Yes. During the live classes the instructor will be available to take any of your questions related to the topic. Instructors are also available on our slack group to help you with your queries and mentorship.
There will two 2-hour live lessons every week and other sessions such as guest sessions, case study intensives, group discussions etc. All of these sessions are valuable, but you are not required to attend all of them. Every session will be recorded and will be made available in your dashboard, so that you can come back to them in future.
Please send an email to info@hellopm.co with your query.
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