3 month intensive live program to accelerate your transition into product management.
13th Cohort Starting from 9 December
Our Alumni Works At
Learn the step by step method of creating, managing and growing successful products, directly from the leaders who have been there and done that.
The Program is best suited for
looking to make a transition into product management roles from engineering, marketing, sales, design, operations, business analysts and finance backgrounds.
looking to develop a product mindset for their own ventures to create successful products quicker while avoid deadly mistakes.
who are willing to work harder to learn the practical art of product management and growth, and get into product roles in tech companies.
These sessions will be followed by 30 minutes of doubt and query session.
We have designed our curriculum by researching through 100s of job postings and interviewing with over 50 product leaders from across the industries.
Curriculum & Tools
15 weeks of intensive learning in product management and growth. Learn the art of building and growing products that your users will love.
Introduction to Product Management & Product Thinking
Learn about responsibilities and workflow for product roles in B2B v/s B2C, Startups v/s Enterprises. Common myths about product roles. Must have hard skills and soft skills for product management roles, how to learn and practice these. Important KRAs for product managers. Product thinking and how to develop product sense.With examples & cases from
Week 2 and 3
User & Market Research - Discovery
Learn how to discover, validate and articulate user problems. Finding product opportunities with surveys, user interviews and secondary research. Converting this research into artifacts such as user personas, customer journey maps, and empathy maps. Using Jobs to be done framework to learn about user needs and required innovation. Competitive research, market analysis and porter's 5 forces to create a differentiated proposition.With examples & cases from
Week 4, 5 & 6
Growth, User Acquisition & Product Marketing
Fundamentals of product led growth. How to solve growth and retention problems with product mindset. Examples of growth loops and how to create them. Utilitizing Network effects, Virality & Referrals for exponential growth. Frameworks and strategies to improve engagement and retention of any product. Deep dive into Product communication, Onboarding, AHA moments, Pricing Strategies etc. How to create a full funnel product mindset and collaborate with various cross-functional teams to improve metrics.With examples & cases from
Week 7 & 8
Product roadmap & execution
Creating product roadmap, PRDs and user stories driven by OKRs and organisational strategy. Understanding prioritisation, agile, scrum and design thinking. Best practices for working with designers, developers, sales, management and customer support.With examples & cases from
Week 9, 10 & 11
Technology 101 for PMs
Common tech terminology. How internet works, technology stacks, databases, system design 101, overview of APIs, Mobile and Web technologies. Understanding cloud with AWS. Introduction to prototyping and wire framing tools such as Figma & Balsamiq.Tools & Products covered
Week 12 & 13
In-depth understanding of product analytics. How to choose the right metrics for your product and features. How to setup tracking tools. AARRR, HEART and North Star Metric frameworks. Cohort, User flows, segmentation, and funnel analysis to understand user behaviour and improving the product. Overview of analytics ecosystem. Using mixpanel and GA for analytics and making your PRDs more data driven.Tools & Products covered
Week 14 and 15
Getting into a PM role
Mapping soft skills and hard skills required for Product roles to your experience. Creating a product portfolio and improved resume. Tips for moving from another role to product roles in same company. Tips for cracking PM interviews and finding the right company for yourself. Mock Interviews with mentors.
Design & Wireframing Tools
Figma, Whimsical & Draw.io
Product Execution Management Tools
Jira & Asana
Product Analytics Tools
Google Analytics 4, Mixpanel & SQL
Meet Your Instructors
A highly curated pool of senior product leaders who have more than 7 years of experience each, under their belt.
Our instructors have worked in senior product roles at companies like Linkedin, PayPal, Oracle, Meesho, PayTM, Walmart, INDmoney, Scaler etc.
Grown INDmoney from 10K to 500K users within a year by leading product growth team.
Grown Sheroes (Largest Social Network for Women) from 1mn to 5mn users in 16 months as the head of product growth.
Founded MyLegalWork, grown it to INR 2 Cr ARR and 3000+ customers in 2 years.
Will be taking sessions of product growth, product thinking and technology for PMs.
Built and scaled leading products such as Grofers (now BlinkIT) and SHEROES from scratch to more than million users.
Will be taking sessions on product roadmaps, OKRs, working with different stakeholders and prioritization.
Extensive experience of leading both B2B and B2C products in fintech space.
Worked at leading fintechs like PayTM and INDmoney as a product manager to create the lending vertical from scratch, generated leads worth more than USD 50mn in a single quarter.
Will be taking sessions on user research, wireframing and cracking the PM interview.
Having an experience of 6+ years in core product roles. He is well-known in the product fraternity for his insightful content and videos around cracking interviews at companies like Google, Uber, Intuit, Zoho, Myntra, Amazon etc.
Sugat will lead the module on "Cracking into PM Roles".
An ISB and BITS alumni, Vijay has worked in product leadership roles at companies like Turvo, Well Fargo etc. Having a diverse experience of 10+ years in core product leadership roles. He is well-known in the product fraternity for his thoughts leadership around B2B product management.
Vijay will lead the module on "B2B product management" and hands-on case studies.
Frequently Asked Questions:
Step 2: Use this link to submit your details for the application.
Step 3: After submission you'll get a link to schedule a call with our team members for further instructions.
Step 4: Based on a screening round your candidature will be decided.
This has to be paid in 2 instalments of 20,000/- each in two months (Rs 23,600/- inclusive of GST).
As our premium community contains more than 200 members working in product roles in different companies, we can also provide you with job referral opportunities.
You will also become a part of our slack group where we keep on sharing Product Management Opportunities.
This support will continue after the program as well.
Yes you have to work harder than your normal week but isn't developing a strong product skillset worth the efforts?
1. Access to course materials (Live lectures, ppts, cheatsheets, write-ups etc.) for this and any related program we conduct in future.
2. Access to community events and masterclasses conducted time to time by HelloPM and its partners.
3. Access to slack community.
4. Access to product job board.
5. Availability based access to mentors.
6. Access to office hours every week where you can interact with mentors.