Learn Modern Product Management. Live from Experts.

4 month intensive live program to accelerate your career in product management.

Apply Now →

Our Alumni Works At

Your Gateway to a Great PM Career

1. Most Exhaustive Curriculum 2. Case Study Based Learning 3. 1:1 Mentorship 4. Post Completion Support 5. Placement Assistance 6. Create Your Portfolio 7. Product Contests 8. Guest Sessions 9. Exhaustive Interview Preparation 10. Content Bank 11. 45+ live sessions 12. Office Hours 13. Resume and Linkedin Profile Optimization 14. Assignments 15. Peer Learning - Community

The Most Exhaustive Curriculum on Product Management. Period.

15 weeks of intensive learning in product management and growth. Learn the art of building and growing products that your users will love.

Week 1

Introduction to Product Management & Product Thinking
  • Learn about responsibilities and workflow for product roles in B2B v/s B2C, Startups v/s Enterprises.
  • Different types of Product Manager roles and Common myths about them.
  • Must have hard skills and soft skills for product management roles, how to learn and practice these.
  • The 6D product management process.
  • Product thinking and how to develop product sense.
  • Problem space v/s Solutions space.
  • How to suggest improvements to any product.
Case studies and examples from

Outcome: After completing this module you’ll have a clear idea of product management roles in various types of companies, and the required skillsets to excel in these roles. You'll be able to critically think about products.

Week 2 and 3

User & Market Research - Product Discovery
  • Learn how to discover, validate and articulate impactful user problems.
  • Finding product opportunities with surveys, user interviews and secondary research.
  • Converting the research into artifacts such as user personas, customer journey maps, and empathy maps.
  • Jobs to be done (JTBD), 5 Why, Form v/s Functions.
  • Hypothesis Testing.
  • A/B Testing & Experimentation.
  • Minimum Viable Product
  • Frameworks to learn about user needs and required innovation.
  • Competitive research & market analysis.
  • Porter's 5 forces to create a differentiated proposition.

Tools & Product covered


Case studies and examples from

Outcome: You’ll have a solid methodology to conduct user research, market research, analyse competitors and learn about industry and the background of the company you are aspiring for. You’ll understand the necessity of user research and various best practices to conduct exhaustive user research and turn in into user personas and actionable user journey maps

Week 4, 5 & 6

Growth, User Acquisition & Product Marketing
  • Product Led Growth.
  • How to solve growth and retention problems with product mindset.
  • Growth loops and Growth flywheels.
  • Customer Journey with AARRR (Pirate Framework).
  • Acquisition: Network Effects, Virality & Referrals.
  • Activation, Onboarding and creating Aha moments.
  • Building Retention in product with various business models.
  • Creating habit forming products with BJ Fogg's Model.
  • Pricing strategies and business models.
  • Composition of Growth Teams.
Case studies and examples from

Outcome: You'll have an in-depth understanding of how product growth works. You'll be able to create an actionable growth & engagement plan for any product.

Week 6, 7 & 8

Product Roadmap & Execution
  • Product Strategy and Vision.
  • How to build your product roadmap.
  • OKRs (Objective and Key Results).
  • Prioritization with RICE and KANO.
  • Visual example of roadmap.
  • Product discovery and delivery.
  • Design thinking.
  • Agile, Scrum, and User Stories.
  • Release and analysis.
  • Stakeholder Management - Working with designers, developers, QAs, Sales, Marketing, Category Managers, Customer Support & Management/Senior Leadership.

Case studies and examples from


Tools & Product covered

Outcome: You’ll will have clear understanding of how to excel at strategic and execution responsibilities of PM and how to lead cross-departmental teams without authority. This module will help you ship the right things at the right time.

Week 9, 10 & 11

Technology 101 for PMs
  • Need of Technology for Product Managers.
  • How internet works.
  • 3 Layer Architecture: Front-end, Databases & Backend.
  • Popular Tech Stacks: Google, Twitter, & Product Hunt.
  • Storage and Databases.
  • How to use SQL as a Product Manager.
  • APIs and Webhooks.
  • System Design of Popular Apps: Instagram & Youtube.
  • Technology behind Mobile Apps.
  • Git, GitHub and Deployment Management.
  • Introduction to Cloud Services & AI/ML product management.
  • Working well with Engineers.

Case studies and examples from


Tools & Products covered

Outcome: You’ll understand various parts of a digital product and will develop a general understanding of technology required to excel in your role. You’ll start to understand the language of other teams and communicate ideas visually.

Week 12 & 13

Product Analytics
  • Important product metrics for various business types.
  • North star metrics.
  • How to decide the right metrics for any product & feature.
  • Event based tracking: User, Events, and Properties.
  • Optimizing User Flows.
  • Funnels.
  • Segmentation.
  • Cohort Analysis.
  • Actionable insights on improving your product with analytics.

Case studies and examples from


Tools & Products covered

Outcome: You’ll develop a sense of objectivity towards features, and will be able to choose the right metrics to drive product success and measure outcomes. You’ll become familiar with two popular analytics tools Mixpanel & GA.

Week 14 and 15

Getting into a PM role
  • How to break into Product Management from different backgrounds.
  • Crafting the perfect resume.
  • Optimizing Linkedin profile for Networking.
  • Common interview questions.
  • Product design questions.
  • Guesttimate questions.
  • Metrics questions.
  • Behavioral questions.
  • Product strategy questions.
  • Strategies for take home product assignment case studies.
  • Creating a product portfolio.
  • Negotiating job offers.
Activities
  • Product portfolio creation.
  • Expert resume review.
  • Interview practice on portal.
  • Mock interviews.

Outcome: You'll know how to improve your resume, find right product opportunities, increase the chances of your resume getting shortlisted. Be confident about product management interviews.

Tools

Design & Wireframing Tools

Figma, Whimsical & Draw.io

Product Execution Management Tools

Jira & Asana

Product Analytics Tools

Google Analytics 4, Mixpanel & SQL

Outcome: You'll be well versed with all the tools of the trade, with hands-on practice and projects.

Apply Now →