SEO Strategy: How to Create an
Effective Plan

Author
Written by Brian Dean
Last updated on Apr. 14, 2025
SEO Illustration

In this post, you’re going to learn exactly how to create and implement an effective SEO strategy, step by step.

This approach helped grow my website to 571K monthly organic visitors:

Traffic Stats

What is an SEO Strategy?

An SEO strategy is a plan to create, optimize, and promote content to increase visibility in search results. It involves keyword research, technical SEO, link building, and more.

Step #1: Create a List of Keywords

Start by finding keywords your audience is already searching for using tools like Google Suggest or Ahrefs.

Step #2: Analyze Google’s First Page

Look at the top results for your keyword to understand content types, structure, and intent.

Step #3: Identify Your Competitors

Use SEO tools to analyze who’s ranking, how strong their domains are, and what you can outperform.

Step #4: Create Something Better

Go beyond what exists: add depth, visual design, interactive elements, and unique insights to outperform competitors.


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