Building a Verified Badge System to Restore Trust in Premium Purchases
A verified badge and QR authenticity check for Myntra items above five thousand rupees, built for both sides of the fraud problem
✳The problem they went after
Myntra's premium categories carry a trust problem that runs in two directions. Buyers hold back on branded footwear, watches and luxury cosmetics because they expect counterfeits, and a meaningful share of those who do buy receive the wrong product and then fight through the return. Sellers get hit from the other side, as fraudulent buyers place bulk orders, file false counterfeit complaints and extract refunds Myntra pays out without verification.
✳What they actually did
The Myntra Verified Badge covers products above five thousand rupees. Sellers earn it by submitting brand authorisation documents, clearing GST and compliance checks and holding a low fraud return ratio, and the badge appears on listing pages, detail pages and at checkout. Each verified product carries a serialised SKU tag so customers can scan a QR code on delivery, while warehouse image capture and AI image matching before dispatch build an auditable chain of custody. The MVP runs in footwear, watches and luxury beauty across eight metro cities.
✳What you can take from it
Worth stealing
- Serialised SKU tags with a QR scan at delivery
- Warehouse image capture plus AI matching pre-dispatch
- Badge earned via brand docs, GST checks, low fraud returns
- MVP scoped to three categories across eight metros
Read this if
Marketplace PMs facing counterfeit fear and refund abuse at the same time
The transferable bitVerification is placed at both ends, on seller onboarding and at the moment of delivery, so the badge is backed by evidence rather than a claim. Treating this as a seller problem rather than a buyer problem is the call worth stealing. Scoping the MVP to three categories and eight cities keeps the operational load of that evidence chain survivable.
✳The submission itself
Open the PDF →Reading on a phone? The embedded viewer is cramped — open the PDF in a new tab instead.
