Weekly Workout Planning and Guided Routines to Reduce Cult.fit Churn

✳The problem they went after

Cult.fit presents fitness as an open catalogue of individual classes. Habit builders have to assemble their own week, and once they miss a session the platform offers no route back in. Guilt and decision fatigue do the rest, and users drop off inside the first month, before a fitness habit has had time to set.

✳What they actually did

Three solutions, ranked by RICE. A single Today's Workout button on the home screen scored highest by removing the daily decision entirely and leaving one prominent next step. A Gentle Restart Flow came second, catching users returning after three or more days away with a normalised, lower-commitment re-entry plan instead of a list of missed sessions. An auto-generated Weekly Guided Plan builds a three-to-four session week around the user's goals and availability.

✳What you can take from it

The transferable bitThis is one closed loop rather than three separate features, with each piece covering a failure mode the others create: plan, execute, recover, repeat. Four-week retention among new Habit Builder members is the primary metric, and a booking conversion guardrail checks that a simpler home screen has not just narrowed what people book.

✳Everything else they shared