Cohort 54

📣 Live AI Product Management Program — Cohort 54 starts 15 Nov · Saturday & Sunday, 8:30 – 10:30 PM IST

Apply Now
Free · No Signup · 12+ Hours

Free Course to Learn AI Product Management

9 masterclasses on LLMs, RAG, AI evals, PM interviews, PRDs and analytics — from the team that has trained 3,000+ product managers. Free forever, no signup.

AI & LLMs RAG & Evals Interviews PRDs Analytics Career Growth
PM Salary & Career Growth
Tech Fundamentals for PMs
Product Analytics
AI PM Fundamentals – flagship masterclass
Mastering PM Interviews
Leveraging AI Tools
AI Evaluations
0Masterclasses
0Hours
$0Forever
0Alumni PMs
Alumni work at
GoogleMetaAmazonMicrosoftCREDMeeshoStripeRazorpayAirbnbLinkedInFlipkartSwiggyPhonePeUberNetflixAppleAtlassianAdobeSalesforceOracleGoogleMetaAmazonMicrosoftCREDMeeshoStripeRazorpayAirbnbLinkedInFlipkartSwiggyPhonePeUberNetflixAppleAtlassianAdobeSalesforceOracle
Ankit Shukla

Ankit Shukla

8+ years in Product & Growth leadership at Scaler, INDmoney & SHEROES · Grew InterviewBit (Scaler) from 250K to 3.5M MAU and INDmoney from 10K to 500K users · Helped 3,000+ people become PMs at Amazon, Microsoft, CRED, Freshworks, Razorpay and more.

Curriculum

9 modules across 3 tracks — covering AI product management, core PM skills, and career growth.

Not sure where to start?

Pick the path that matches where you are today.

Track 1

AI Product Management

Understand LLMs, build RAG pipelines, evaluate AI products, and leverage AI tools to 10x your PM effectiveness.

AI Product Management Fundamentals masterclass video thumbnail – learn LLMs, RAG, prompt engineering, and AI agents
~3.5 hoursBeginner → Advanced800+ live attendees

Module 1: AI Product Management Fundamentals

How LLMs work (next-token prediction, transformers, tokenization), the GenAI value stack, RAG pipelines, prompt engineering, fine-tuning, AI agents, and product teardowns of Granola, NotebookLM, and Lovable.

What you will learn
How LLMs work: next-token prediction & transformers
Three training stages: pre-training, SFT & RLHF
4-layer GenAI value stack
RAG pipelines: embeddings, vector DBs, semantic search
Prompt engineering: 6-step framework
AI agents: architecture & guardrails
Decision tree: prompting vs RAG vs fine-tuning
Product teardowns: Granola, NotebookLM, Lovable
  • 01GenAI revolution & market landscape
  • 02LLM mechanics: tokens & transformers
  • 03AI value chain (4 layers)
  • 04Three types of AI PMs
  • 05Meeting assistant case study
  • 06Prompt engineering (6 steps)
  • 07RAG: chunking, embeddings, vector DBs
  • 08Fine-tuning: full vs PEFT/LoRA
  • 09NotebookLM teardown
  • 10Transfer learning & 25x savings
  • 11AI agents: workflow vs autonomous
  • 12Lovable, Cursor platforms

Key takeaways

  • Applied AI PM is the largest career opportunity
  • Context engineering (prompt → RAG → fine-tune) is the decision tree every AI PM must know
  • 95% of AI agent failures come from wrong problem definition
  • Great AI PM = PM first, AI second
AI Evaluations masterclass – learn evaluation frameworks, LLM-as-judge, and success criteria for AI features
~75 minIntermediate → Advanced

Module 2: AI Evaluations

Why 95% of AI prototypes fail and how evaluations prevent it. Success criteria, evaluation datasets, LLM-as-judge prompts, and continuous monitoring with a full case study.

What you will learn
Why AI prototypes fail to scale
Three eval types: code-based, LLM-as-judge, human
Offline vs online evaluations
Success criteria for AI features
Building evaluation datasets
Case study: AI job platform
“If you are shipping AI features without evaluations, your product is lying to you.”
Leveraging AI Tools for product managers – 3-Layer AI Leverage Stack, Google AI Studio prototyping
~2 hoursAll Levels2,000+ live

Module 3: Leveraging AI Tools

The 3-Layer AI Leverage Stack. Build prototypes with Google AI Studio. An evergreen framework that works regardless of which tool is trending.

What you will learn
3-Layer AI Leverage Stack
AI as thinking partner
No-code prototypes with AI Studio
Prompt engineering from research papers
AI-assisted PRDs & personas
Multi-agent workflows
“Don't use AI to save time. Use AI to increase your chances of success.”

Want to actually build with these tools? The HelloPM live program has 8 hands-on AI PM modules and a 2-week buildathon where you ship your own AI product with Cursor, Lovable, Claude Code and more. Cohort 54 starts 15 Nov.

Apply Now

Enjoying the AI track? This is 3 of 15 weeks.

The live program goes deeper into AI system architecture, agents, evals, AI UX and the business of AI — then you build your own AI product. Cohort 54 starts 15 Nov (Saturday & Sunday, 8:30 – 10:30 PM IST).

Track 2

Core PM Skills

Product management interviews, PRDs, analytics, technology, and APIs — the essential toolkit every product manager needs.

Product Management Interview preparation masterclass – all 6 question types with frameworks
~2.5 hoursAll Levels

Module 4: Mastering PM Interviews

All 6 question types: product design, metrics, root cause analysis, strategy, behavioral, and technical. Frameworks, examples, and the Creativity Faucet technique.

What you will learn
Product Design framework
Metric trees & guardrail metrics
RCA 5-factor cheat sheet
Porter's Five Forces & 3C4P
Behavioral: lead with learnings
The Creativity Faucet
“You don't rise to the level of the occasion. You fall to the level of your preparation.”

Want to practise with real interviewers? HelloPM includes unlimited 1:1 calls and mock interviews, resume and portfolio reviews, referrals and a job board. Cohort 54 starts 15 Nov.

Apply Now
How to write a PRD – 9-section Product Requirements Document framework
~12 minAll Levels

Module 5: Writing PRDs

The 9-section PRD framework used at top organizations. From why the product exists through personas, wireframes, and dependency mapping.

What you will learn
Complete 9-section PRD framework
OKR alignment
Guardrail metrics
Personas & event tracking sheets
“PRD is the source of truth for the whole product. Every good product starts with why.”
Product Analytics course for PMs – 14+ metrics, funnels, cohort analysis, Mixpanel walkthrough
~2 hoursBeginner → Intermediate

Module 6: Product Analytics

14+ essential metrics, metric trees, event tracking, funnel & cohort analysis, and a hands-on Mixpanel walkthrough.

What you will learn
14 metrics: MRR, LTV, CAC, DAU/MAU, NPS
Build metric trees
LTV > CAC equation
Event-based tracking
Funnel & cohort analysis
Mixpanel walkthrough
“Information has never helped anyone. You need knowledge. Bridge that gap by taking action.”
Technology fundamentals for product managers – three-tier architecture, tech stacks, working with engineers
~2 hoursBeginner → Intermediate

Module 7: Tech Fundamentals for Product Managers

Three-tier architecture with LinkedIn's like-button as a case study. Tech stacks, the Empathy + Clarity framework for working with engineers.

What you will learn
Three-tier architecture
Full tech stacks: React, Node, SQL, Redis
PM vs EM responsibilities
Empathy + clarity framework
5 types of tech interview questions
How web pages render
APIs for Product Managers – endpoints, methods, API business models, LinkedIn and OpenAI API case studies
~45 minBeginner → Intermediate

Module 8: APIs for Product Managers

APIs from ground up. Real examples from Uber, CRED, Stripe, OpenAI. Design LinkedIn API specs using Cagan's four-risk framework.

What you will learn
Endpoints, methods, headers, payloads
HTTP status codes
3 API business models
LinkedIn API case study
Cagan's 4-risk framework
OpenAI API teardown

Want to go from APIs to shipping AI products? The HelloPM program covers AI system architecture, RAG, agents and harness design with hands-on assignments. Cohort 54 starts 15 Nov.

See Curriculum

Knowing the frameworks is step one. Getting hired is step two.

3,000+ alumni, hired by 500+ organizations. 15 weeks of live sessions, unlimited 1:1 calls and mocks, and 2 years of career support. Cohort 54 starts 15 Nov.

Track 3

Career & Compensation

Data-driven job search, product manager salary negotiation, and first-90-days strategy from 1,100+ PM survey data.

Product manager salary India 2026 and career growth strategies – negotiation, job search, first 90 days
~60 minAll Levels

Module 9: Product Manager Salary & Career Growth

1,100+ PM salary survey. Five compensation factors, three-bucket job search, phone-first negotiation (100% success rate), and contrarian first-90-days advice.

What you will learn
5 factors that determine PM salary
Three-bucket job search strategy
Phone-first negotiation
30 screening questions
First 90 days: challenge the charter
ESOP vs guaranteed cash
“The number one most important vector is where you work. Company selection is the biggest salary lever.”

Free Course vs HelloPM Live Program

Both give you real knowledge. One adds practice, feedback and a path to the job.

This Free Course

$0 forever
  • 9 recorded masterclasses (12+ hours)
  • Self-paced, no deadlines
  • Core frameworks & concepts
  • Real case studies & teardowns
  • Forever access, no signup
Start Free

HelloPM Live Program

Everything in the free course, plus:
  • 15 weeks, 70+ hours of live sessions
  • 8 hands-on AI PM modules, prompting to agentic AI
  • 10 activities, 3 assignments + a capstone buildathon
  • Unlimited 1:1 calls & mock interviews
  • Resume, portfolio & LinkedIn reviews
  • Referrals, job board & 3,000+ alumni network
  • 2 years of support + weekly office hours
  • Verifiable AI PM certificate
Apply to Cohort 54

Cohort 54 at a glance

Cohort 54 starts 15 Nov. Built for working professionals — sessions are on weekends and recorded the same day.

Starts15th November 2026 (Sunday)
Live sessionsSaturday & Sunday
8:30 – 10:30 PM IST
Weekly effort12–15 hrs
(4 hrs live + assignments)
Fee₹75,000 incl. GST
USD 1,000 international
Easy paymentNo-cost EMI from ₹8,500/mo
Risk-freeFull refund within 10 days of start
  • Week 1First principles of modern product management
  • Week 2User & market research, product discovery
  • Weeks 3–4Product strategy & creative execution
  • Week 5Generative AI building blocks
  • Week 6System architecture of AI products
  • Weeks 7–8Deep dive into AI agents
  • Week 9Deep dive into evals
  • Week 10Designing AI product experiences
  • Week 11The business of AI
  • Week 1210x-ing PM outcomes with AI
  • Week 13Harness design & engineering
  • Weeks 14–15Buildathon: build your own AI product

Free cohort transfers for 2 years · Fast-track with past recordings at no extra cost · Get it reimbursed by your employer

Frequently Asked Questions

Everything you need to know about this free product management course.

Yes, 100% free. No signup, no credit card, no catch. All 9 masterclass videos are available to watch immediately. The course covers AI product management, PM interviews, PRDs, analytics, APIs, and career growth — completely free, forever.
Aspiring product managers looking to break into the field, current PMs upskilling in AI, career switchers from engineering, consulting, marketing, sales or operations, MBA students, and anyone preparing for PM interviews at top tech companies and startups.
If you are new to PM, start with Module 7 (Tech Fundamentals), then Module 5 (Writing PRDs) and Module 4 (PM Interviews). If you are already a PM and want to move into AI, start with Module 1 (AI PM Fundamentals), then Module 2 (AI Evaluations) and Module 3 (AI Tools). If you are actively job hunting, go straight to Module 4 and Module 9.
12+ hours in total. Watch at your own pace — finish it over a weekend, or take 2–3 weeks at one or two modules per sitting. There are no deadlines or expiry dates.
No. The AI modules start from absolute fundamentals and build up step by step. Module 7 (Tech Fundamentals) is designed specifically for non-technical product managers to understand three-tier architecture, tech stacks, and how to communicate with engineering teams.
The free course does not include a certificate — it is designed for learning, not credentials. The HelloPM flagship program awards a globally verifiable AI Product Management certificate once you complete all assignments and the capstone buildathon.
An AI product manager defines strategy for AI-powered products, works with ML engineers and data scientists, creates evaluation frameworks for AI features, manages the challenges of non-deterministic outputs, and bridges technical AI capabilities with user needs. Module 1 covers the three types of AI PMs: AI-first (building core AI products), AI-integrated (adding AI features to existing products), and AI-platform (building tools for other teams).
RAG (Retrieval-Augmented Generation) improves LLM answers by retrieving relevant information from an external knowledge base before generating a response. It involves chunking documents, creating embeddings, storing them in a vector database, and using semantic search. PMs should learn it because most enterprise AI products are built on RAG — it reduces hallucinations, uses proprietary data, and avoids expensive model retraining. Module 1 covers RAG pipelines in depth.
Prepare for all 6 question types: Product Design (user-first frameworks), Metrics (metric trees and guardrail metrics), Root Cause Analysis (5-factor cheat sheet), Strategy (Porter’s Five Forces, 3C4P), Behavioral (lead with learnings), and Technical (system design basics). Module 4 covers all of these with real examples and the Creativity Faucet technique.
Based on a 1,100+ PM salary survey covered in Module 9: APMs earn ₹12–18 LPA, PMs ₹18–35 LPA, Senior PMs ₹35–55 LPA, and Directors/VPs ₹55–90+ LPA. The five factors that decide compensation are company (the biggest lever), experience, domain expertise, location, and negotiation. AI product managers currently command a 15–25% premium.
This free course gives you knowledge through 12+ hours of recorded masterclasses. The HelloPM flagship program is a 15-week live cohort with 70+ hours of live learning, 8 hands-on AI PM modules, 10 activities, 3 assignments and a capstone buildathon where you build your own AI product. You also get unlimited 1:1 calls and mock interviews, resume and portfolio reviews, referrals and a job board, and 2 years of support with weekly office hours. 3,000+ alumni have gone through the program.
Cohort 54 starts on 15th November 2026 (Sunday). Live sessions run every Saturday & Sunday, 8:30 – 10:30 PM IST. Every session is recorded and available the same day, and you can move to a later cohort for free within 2 years.
The flagship program costs ₹75,000 including 18% GST (USD 1,000 for international learners). No-cost EMI starts at about ₹8,500 per month, and you can get a full refund within 10 days of the cohort starting. Many learners get it reimbursed by their employer.
Yes. Module 4 covers all 6 interview question types with frameworks and examples, and Module 9 covers negotiation and job-search strategy. If you want mock interviews, resume reviews and referrals, the HelloPM program alumni have been hired by 500+ organizations.

What Our Students Say

Real stories from product managers, career switchers, and aspiring PMs.

Ankit Agarwal
Ankit Agarwal
Ampyr

This program and the team helped me transition into a leadership position in Product Management. The course is not just to learn but also to improve in the finer details of Product Management. It helped me learn things I have not had a chance to practice in my B2B experience.

Watch the story
Uma Surve
Uma Surve
GEICO

From the very first lecture, Ankit's process resonated with me. I followed the same trajectory and advice, and by the end of the week I had three offers in hand.

Watch the story
Alfran Khan
Alfran Khan
SPINNY

I chose HelloPM after watching Ankit explain tech for PMs on YouTube — the clarity was unmatched. A year after finishing, I still use the learning portal to solve real problems in my PM role at Park+. It helped me unlock the next level in my career.

Watch the story
Samarjeet Sharma
Samarjeet Sharma
SuperAGI

HelloPM gave me the structure, resume guidance, and hands-on assignments that turned my portfolio into proof of work and helped me go from being ignored to reaching final rounds at every interview.

Watch the story
Ganesh Basankar
Ganesh Basankar
Motilal Oswal

This program, is a complete package for someone who wants deep understanding of product management. Worth every penny!

Watch the story
Padmavathy Rajamurthy
Padmavathy Rajamurthy
Samsung Electronics America

Lot of learnings. If one dedicates his/her time and follows all the instructions given by the mentor and the assignments are done with full understanding, it is worth the money and time spent. One of the best PM courses offered in the world currently.

Naveen Upadhyay
Naveen Upadhyay
JP Morgan Chase

I am grateful to Ankit and Team HelloPM for shaping a pivotal chapter in my transition from military leadership to the corporate world. The cohort went beyond teaching Product Management. It strengthened my ability to think critically, identify the right problems, and approach decisions with a product-first mindset. More importantly, it gave me the confidence to navigate a new professional landscape with clarity and purpose. Wishing Ankit and HelloPM continued success in shaping the next generation of product leaders.

Kartik Vasudev
Kartik Vasudev
Meta

I am delighted with the program. The fundamentals of the PM role were clearly taught, AI knowledge was shared at the right level for PMs, and the use of AI tools was very well set up

Shivani Joshi
Shivani Joshi
American Express

I had five years of PM experience but couldn't get past first-round interviews in London. HelloPM's course and mock interviews helped me finally sound like a PM — and I ended up with two offers, including American Express

Watch the story

From the HelloPM Community

Aaqib Mohammed Sali
Aaqib Mohammed Sali
🔗

Before I joined HelloPM, I honestly had no idea what Product Management was. And now, I'm almost towards the end of the program and the amount of exposure that I've gotten to the world of Product Management is immense! I've been able to study the end-to-end of being a PM starting from conducting user research properly and all the way to tracking the minute metrics. The list goes on and on. I would highly suggest this program to anyone who's new to the PM world like me. Best of luck for your PM journey! 🚀

Ashutosh Mishra
Ashutosh Mishra
🔗

I have been a part of the September Cohort & would gladly accept the fact that Hello PM has contributed significantly to my understanding of the PM domain. This has been an enchanting experience wherein I have been acquainted with one of the best planned curriculum & top class mentors. To kickstart & get deep diving into the world of PM, I would highly recommend people to join & be a part of this exciting journey.🚀 The modules , presentations & case studies are a force to reckon with.I have been in this journey for the past 4 months now & it has been nothing short of magical.

Saroj Parmar
Saroj Parmar
🔗

I have already enrolled in the Cohort 21 batch and I am taking all the lessons offline with my own pace but mind you they have the BEST in-detailed course you can ever find at current times. Not a single doubt of yours can be unresolved at the end of the class. If anyone who is looking into PM training, should definitely reach out to this course. It will change your entire outlook on how with ease they explain everything.

Sarang Ponkshe
Sarang Ponkshe
🔗

#HelloPM I am part Cohort 20. After I joined HELLO PM I was able to understand what goes behind making a product. It has been an enriching and great experience. It's has a great group of folks who teach and foster a community which grows and builds together. I would highly recommend this to everyone who's interested in learning more about Product Management space. Ankit Shukla Thank You for being a great mentor to so many of us.

Sunil Kumar
Sunil Kumar
🔗

One of the best platform in Product Management, where the skills are developed through different activities & exercises from the very beginning. Also this platforms helps to learn, share & growth together by participating in projects , mentorship from experienced panels from top organisations. Networking with like minded-open to all -provides more transparency & engagement -which results in learning and approaching opportunities. #HELLOPM #PM #learningjourney #learngrowsucceed

Kunal Agrawal
Kunal Agrawal
🔗

Thrilled with my experience at HelloPM! The Product Management training exceeded my expectations, offering comprehensive insights into industry best practices. The engaging curriculum, expert instructors, and practical exercises truly enhanced my skills. HelloPM is a game-changer for anyone aspiring to excel in Product Management. Highly Recommended.

Aparna (Liza) Prasad
Aparna (Liza) Prasad
🔗

I am currently enrolled in the cohort 23 and let me tell you, this was the highlight of my whole 2023 and the major turn to finally getting in product management. It did not just built the skills but also realised how some of my soft skills actually were key to be a better product manager.

Rashmi Rekha Das
Rashmi Rekha Das
🔗

I would give HelloPM a 5-star rating. Enrolling in HelloPM provided me with a clear understanding of how project management works and its importance. The modules are not only easy to grasp but also packed with the latest information. Ankit Shukla and his team are consistently available to offer assistance.

Navinkumar N
Navinkumar N
🔗

First and foremost I should start from the communication as the way Ankit Shukla Vennela Miryala you take through the modules are very comprehensive and with real time examples. I personally feel very much happy, that I start to experience by gaining knowledge on Product Management by executing it in my workplace. On another note, you guys are not stopping only with just teaching whereas PM is not about learning, and it is also involves with expereincing, you also ask us to present the assignments in group which is again adding value to what we learn. While presenting, we get lot of insights about our assignment from Ankit Shukla which helps us to move aheqad and implement those feddback in our next assignments as well. Regarding Office Hours, which I am not able to take part due to my office timings, however I try and attend in the coming days. This is my first course with Product Management and I am part of Cohort 18. Thanks once again to Ankit Shukla & Vennela Miryala

Anupriya Dubey
Anupriya Dubey
🔗

As a university student with a deep interest in product management, I wasn not quite sure how I could learn the various skills that are required. HelloPM 15 week product management bootcamp has been a incredible support in my journey in learning about product management. The lecture sessions are very detailed, and the mentors all go above and beyond to assist each person with their learning. Being able to also practice the various skills through assignments and get prompt feedback on my work, has also been very helpful. Each of the weekly modules are very well thought out and designed. As a member of cohort 17, I have had an incredible journey so far, and look forward to the coming weeks of the rest of the program. Thank you so much HelloPM!

Aashita Kapoor
Aashita Kapoor
🔗

An incredibly helpful and comprehensive program, it is empowering me to grow more confident with product management with each passing day. The up-to-date assignments, real life examples and interactive sessions have been game-changers in my learning journey. 🚀

P
Pooja Desai
🔗

I am part of cohort 18 .it is best decision to join hellopm after doing extensive research. course structure is very well design. Feel more confident after each session. Real time assignments ,feedback session, expert session ,mentorship have been useful in my learning journey

Start learning product management today.

Begin with Module 1 for free, or go all the way with live mentorship, hands-on AI projects and career support. Cohort 54 starts 15 Nov.

Not sure yet? Book a free counselling call · ₹75,000 incl. GST · EMI from ₹8,500/mo · 10-day refund

Join Cohort 54 — starts 15 Nov