GTM with AI-generated videos
The assignment
Run a full GTM with AI-generated videos (Higgsfield, Google Veo). Land your first 10 users on Instagram or LinkedIn.
✳What Shiv shipped
A scroll-driven, cinematic promo microsite for "AI Academy," an AI learning product, built as an interactive multi-scene web experience.
✳Our read on this build
Shiv shipped a deployed web app you can open. The public description is brief, so most of what follows rests on the artifact itself rather than on documentation.
What is not shown
- Very little is documented publicly beyond the line above, so the artifact itself is the only fair judge here — open it before forming a view.
Take this awayA useful reminder that a GTM plan and a GTM are different artefacts. The second one has names attached.
✳Why this quest matters
Distribution is part of the build. Landing real users — not likes — is the honest scoreboard, and generating the creative with AI is how a solo PM runs a campaign that used to need a whole team.
✳What separated the strongest builds
The creative is genuinely AI-made
Video out of an AI video tool — Veo, Higgsfield and friends — rather than a screen recording or stock footage with a caption on it.
The campaign actually ran
Posted, live, on a real feed. A campaign plan describing what you would post is a different, easier assignment.
Users, not views
Signups, waitlist joins, trials — people who did something. Impressions are the number you report when the other numbers are small.
No numeric scores are published here. These pages are written reads of what each builder shipped — the build is the point, not a mark out of a hundred.