The assignment
Run a full GTM with AI-generated videos (Higgsfield, Google Veo). Land your first 10 users on Instagram or LinkedIn.
An Instagram Reel submitted as a GTM campaign for this quest.
Saurab shipped an Instagram post. The public description is brief, so most of what follows rests on the artifact itself rather than on documentation.
What it demonstrates
What is not shown
Take this awayThe compressed lesson: creative used to be the bottleneck and now it is not, which means campaigns get judged on targeting and follow-through instead.
Distribution is part of the build. Landing real users — not likes — is the honest scoreboard, and generating the creative with AI is how a solo PM runs a campaign that used to need a whole team.
The creative is genuinely AI-made
Video out of an AI video tool — Veo, Higgsfield and friends — rather than a screen recording or stock footage with a caption on it.
The campaign actually ran
Posted, live, on a real feed. A campaign plan describing what you would post is a different, easier assignment.
Users, not views
Signups, waitlist joins, trials — people who did something. Impressions are the number you report when the other numbers are small.
No numeric scores are published here. These pages are written reads of what each builder shipped — the build is the point, not a mark out of a hundred.