The assignment
Run a full GTM with AI-generated videos (Higgsfield, Google Veo). Land your first 10 users on Instagram or LinkedIn.
An AI-generated brand video for SuperPM, a discovery-focused PM learning product with seven JTBD-based modules and an AI co-pilot, posted as a LinkedIn campaign with an invite-code offer for early access.
Niraj shipped a LinkedIn post. This read comes from the artifact and Niraj's own account of it — no scores, just what the build does and does not show.
What it demonstrates
What is not shown
Take this awayDistribution is part of the build. A PM who can generate the creative and run the campaign alone has removed the longest dependency in a launch.
Distribution is part of the build. Landing real users — not likes — is the honest scoreboard, and generating the creative with AI is how a solo PM runs a campaign that used to need a whole team.
The creative is genuinely AI-made
Video out of an AI video tool — Veo, Higgsfield and friends — rather than a screen recording or stock footage with a caption on it.
The campaign actually ran
Posted, live, on a real feed. A campaign plan describing what you would post is a different, easier assignment.
Users, not views
Signups, waitlist joins, trials — people who did something. Impressions are the number you report when the other numbers are small.
No numeric scores are published here. These pages are written reads of what each builder shipped — the build is the point, not a mark out of a hundred.