GTM with AI-generated videos
The assignment
Run a full GTM with AI-generated videos (Higgsfield, Google Veo). Land your first 10 users on Instagram or LinkedIn.
✳What Baskar shipped
LaunchPilot, an AI co-pilot product positioned to help founders identify their ICP wedge and grow early traction, with a landing page laying out the acquisition playbook.
✳Our read on this build
Baskar shipped a deployed web app you can open. This read comes from the artifact and Baskar's own account of it — no scores, just what the build does and does not show.
What it demonstrates
- And it left the editor: a launch and a landing page.
- Best of all, the number attached is people rather than impressions: traction.
What is not shown
- No AI-generated video is reachable from the public link, and that was the raw material this quest asked for.
Take this awayDistribution is part of the build. A PM who can generate the creative and run the campaign alone has removed the longest dependency in a launch.
✳Why this quest matters
Distribution is part of the build. Landing real users — not likes — is the honest scoreboard, and generating the creative with AI is how a solo PM runs a campaign that used to need a whole team.
✳What separated the strongest builds
The creative is genuinely AI-made
Video out of an AI video tool — Veo, Higgsfield and friends — rather than a screen recording or stock footage with a caption on it.
The campaign actually ran
Posted, live, on a real feed. A campaign plan describing what you would post is a different, easier assignment.
Users, not views
Signups, waitlist joins, trials — people who did something. Impressions are the number you report when the other numbers are small.
No numeric scores are published here. These pages are written reads of what each builder shipped — the build is the point, not a mark out of a hundred.