HelloPM alum
Avinash Fofalia
Avinash Fofalia has one example published here, on Amazon.
1
Example
2
Phase write-ups
1
Product
1
Assignment
01Published work
Improving Product Sense · E-commerce · 2 phases
Analyzing Amazon's Core Flows, Differentiators, and User Segments
A teardown of how Amazon's search and product pages move a shopper from browsing to a confident buy
Read a few side by side
The fastest way to build product sense from this library is to compare two people who took the same product somewhere different.